Back your decisions with solid research data provided by our market intelligence tool. Check out some of the insights you can find on TruePublic.
A new method to win the Next Generation
As a market intelligence tool for marketing and insight leaders, we are your secret weapon. At this very second, thousands of young Americans are sharing their honest opinions and actions on TruePublic.
How it works
Get expert help designing your survey
We will help you come up with the best questions for your survey that will appeal to most respondents.
Add questions and track performance
Add as many survey questions as you want and see the results in real-time.
Find your target audience
Tailor the demographic filters based on your needs and only receive insights that are valuable.
Export the results
Get a shareable link or the raw data collected from your questions and analyze the insights.
The TruePublic formula
Driven by curiosity
Consumers answer questions because of their curiosity. These are real people, not paid survey-takers.
Young and wealthy
Capture a representative panel of people who rarely, if ever, answer paid surveys and attend focus groups.
The whole consumer
Go beyond the traditional survey and learn about every aspect -- from health to entertainment, from love to personality.
Lead the charge to the next generation of consumer insights and dominate with Gen Z and young Millennials.
TruePublic is your secret weapon
Win the next generation of young consumers
Shopping online vs. in-store
76% of Gen Z said they bought more of their clothes in stores than online in the past year.
67% of Millennials prefer brands that represent “who you are” rather than “who you want to be.”
You can make the world’s best decisions
Use the world’s best data insights
We don’t pay our users for their answers. They are incentivized to use TruePublic to fulfill their own curiosity.
We understand that you have no time to lose. With TruePublic, you can attain a statistically significant sample of responses in just hours.