Frequently Asked Questions


What is TruePublic?

TruePublic is a social survey platform where digital agencies, academic researchers and startups can run a survey and get real, unbiased insights. Unlike other survey platforms where panelists are paid to answer questions, TruePublic taps into human curiosity instead. This allows people to share their authentic opinions with no reward to skew their behavior. As a result, the data quality on TruePublic is 7-40x higher compared to our competitor platforms.

How can I as a business use TruePublic?

  • Gather honest responses to any question (anonymity promotes honesty)
  • Understand your best customers at a deeper level
  • Target hard-to-reach audiences, i.e. Gen Z and millennials
  • Find correlations and crosstabs across many topics of research
  • Create your own samples
  • Test new ideas, concepts, products or pricing
  • Track your brand’s popularity score among young Americans
  • Conduct unique segmentation studies
  • Create custom consumer profiles and see how your brand scores with each

How can I as a researcher use TruePublic?

  • Gather honest responses to any question (anonymity promotes honesty)
  • Target hard-to-reach audiences, i.e. Gen Z and millennials
  • Find correlations and crosstabs across many topics of research
  • Create your own samples

How can I as a journalist use TruePublic?

  • Post questions on any topic
  • Find statistically significant info about topics that are trending right now
  • Follow the changes in data as the story evolves

How big is TruePublic’s user base?

TruePublic currently has over 250k users in the USA, with thousands joining every day. We have a great representation across all ages and are particularly strong with younger audiences. Gen Z and millennials make up over 70% of our user base!

In which countries does TruePublic have a representative sample of users?

At the moment, you can target just the US. We’re getting more users across the world gradually.

What’s the panel composition on TruePublic?

Our samples closely mirror the Census data across a set of major demographics:

  • All races
  • All ages: even stronger with Gen Z and Millennials
  • All states and US territories
  • Great income distribution

What makes TruePublic different from the panel-based data services?

  • Our unique survey methodology: we don’t pay our users. Instead, we’re incentivizing their authentic opinions. They aren’t in it for money, but rather for their own curiosity
  • Real consumers rather than full-time survey takers
  • A large base of Gen Z and millennials
  • Fun atmosphere
  • Reasoning that goes beyond mere survey responses

How does TruePublic verify if people are being honest?

First, the TruePublic methodology of survey research does not give the user an incentive to lie or be unthoughtful. The absence of any rewards allows people to just be themselves. Second, our team has developed a proprietary “Honesty Algorithm” to remove outliers and responses that we believe are misleading.

How does TruePublic identify and eliminate fraudulent behavior?

TruePublic has developed an “Honesty Algorithm” based on the best practices of researchers. This allows us to easily identify if users are trying to fraudulently answer on a probability basis. For competitive reasons, we keep the details of this algorithm quiet as it continues to improve its effectiveness.


How does TruePublic's pricing work?

Our pricing simple — just $75 per question.

At this price, you’ll get 300 responses — each with its demographic profile. This includes the age, gender, race, location and also political leaning of respondents. Speaking of location, our panel is now entirely based in the US. For the same $75, we’ll give your question a Gen Z-friendly design and let you target a demographic group of your choice.

Do you charge for incidence rate?

Never. Incidence rate is totally independent and will never affect the price.

Do you offer bulk pricing?

Yes! Please drop us an email at, so we can come up with a personalized bulk pricing option for you.

Launching Your Questions

What question types does TruePublic support?

You can run 5 different types of questions on TruePublic:

  • Options (2-7)
  • Agreement (Likert)
  • Rank (3 options)
  • Rating (Likert)
  • Number vote (number, year, price)

What screening methods are available on TruePublic?

  • You can screen your segment through demographics. This means by age, gender, race, location and also political leaning of respondents. 
  • In the Pro Pricing, you’ll also be able to target respondents by their answers to specific questions. For example, if you want only dog owners to answer a specific question, you will be able to target those users who have said they own a dog.

What type of content is popular on TruePublic?

The content on the TruePublic app is distributed across the so-called “Spaces.” The most popular Spaces are “Would you rather?” “Dating” and “Politics.” The questions you create will be distributed as Sponsored in the app, regardless of what Space the users are in. But you can still benefit from making your question fun to answer.

Can I pause a question?

Yes, you can pause a question at any time! You can later activate it again by clicking on “Continue collecting responses” or leave it paused. If you decided to pause a question, you will only be charged for the number of responses you’ve already collected.

Can I edit a question after I have created it?

Of course! You can change the content, the targeting, the start date and the number of responses you want to collect. In order to edit the question, you should first pause it, make the necessary changes, and then run the question again by clicking on the button “Continue collecting responses.”

If you have a typo or want to change one of the options, you can edit your question even if it has already collected responses. 

After editing a question, you will still collect the same number of responses you opted for earlier, but the edited responses won’t be recalculated. This basically means that when you export the data at the end of your campaign, you will see results for the edited option only even if some respondents have answered with the initial response option. 

Note that you cannot add or remove options, or change the question type. 

If you need to make these changes:

  1. Pause the incorrect question 
  2. Duplicate the question and make the necessary changes 
  3. Run the new question to start collecting responses from scratch

I don’t have any questions ready. Can I still use TruePublic for my research?

Yes! Our market research experts will help you come up with survey questions at no additional cost. 

You can send us your research objectives. We will investigate them and offer you question ideas accordingly. Once you approve the questions, we will post them and collect the insights for you. You will see the questions on the TruePublic business platform and track responses as they come. 

When will my question start collecting responses?

The start date is set to your current date by default. If you change the start date, then the questions will start running on that date.

How do I submit my questions to TruePublic?

You can create your own questions once you’re logged in to your company account.

       1. First, click on “Add question”, select the question type that best fits the                   needs of your research and fill in the content. 

       2. As a second step, select the target audience. 

       3. Then select the start date and the number of responses you expect to             get.

      4. On the last step, review your question. And if everything looks fine, go                   ahead and hit “Publish”. You can also save your question as a draft on all of               the steps except for the first one.

If you are too busy to submit a question yourself, feel free to send all your questions and details about your study to Our team of market researchers will do the work for you.

What’s the minimum number of responses I can request per question?

You can request a minimum of 300 responses per question. 

How do I make sure that my question gets the best answers?

What if I am having difficulties creating, running, editing a question and/or accessing the insights?

If you are experiencing any difficulty creating questions, running or pausing them or you don’t know how you can access the insights, feel free to contact us via the live chat at the bottom right corner of the page. Should you have any other questions or concerns, don’t hesitate to get in touch via

What do the question statuses mean?

  • Draft – The question is drafted and won’t be displayed to the users until you decide so
  • Live – The question is being displayed to the users or will be displayed on the start date you have selected
  • Paused – The question won’t be shown to the users unless you decide to make it go live again
  • Completed – The question has collected a set number of responses and won’t be displayed to the users anymore

Collecting Insights

How do I export the responses?

Click on the “Export” button on the list of the questions under the actions menu or on the details of your question to download the CSV file. You will see all the responses with a timestamp, as well as all the demographics of the respondents.

How do I share the responses?

Just click on “Get a shareable link” from the list of questions. As you do it, a link with the responses will be generated which you can share with others to view. People with the link will see the responses the same way as you do but won’t see the other questions in your account. If you want to share other questions, you need to create a separate link for each question. 


What if I want more responses on my completed question?

To collect more responses for the same question, you can access the completed question from your dashboard and increase the number of required responses. Or you can contact us at and we will do it for you!

How quickly will the responses be collected?

The speed of delivery mainly depends on the kind of targeting you have applied. Typically, you can expect around 100 – 200 responses per question per day for gen-pop questions.

What kind of data does TruePublic collect and allow to export?

  • User responses
  • User demographics
    1. Age (aka generation)
    2. Gender
    3. Political leaning
    4. State
  • Date of the response
  • More detailed information and demographics (coming soon) 
  • Responses to a selection of existing questions (coming soon)

How can I advertise my business on TruePublic?

How can I access the data on the existing questions?

Feel free to contact us for that. We are also working on making these questions available to our business users through the business platform.

What’s the science behind the TruePublic ID report?

How often is the TruePublic ID report released?

We release the TruePublic ID report on a quarterly basis.